ATLANTA — Shell Rotella in cooperation with Airflow Truck Co. introduced the “Project Starship” concept truck here, a hand-built, street-legal, one-of-a-kind tractor-trailer equipped with technologies and equipment designed to maximize fuel efficiency.

ATLANTA — Michelin North America has unveiled a trailer aerodynamics package for dry van and refrigerated trailers, a five-piece kit that incorporates side skirts, trailer-end fairings, aerodynamic mud flaps and a wake reducer to deliver what the company said is up to 7.4% improvement in fuel efficiency.

ATLANTA — A benchmarking service built around fleet-supplied data on unscheduled repairs is being launched by FleetNet America and the Technology & Maintenance Council of American Trucking Associations, the groups announced here.

ATLANTA — SAF Holland has introduced an automatic tire inflation system designed to maintain consistent air pressure across multiple tires by addressing both under- and over-inflation, and by warning the driver when a tire requires immediate attention.

ATLANTA — Cooper Tire Co. is launching a lineup of branded truck tires designed for longhaul, vocational and severe-service applications, and which are targeted to the fleet and original-equipment sectors, the company announced.

SCOTTSDALE, Ariz. — Peterbilt Motors Company is keeping an open mind toward innovation, as it explores various technologies and options for diversifying its product offerings in the years ahead, company executives said here.

SCOTTSDALE, Ariz. – Peterbilt Motors Co. has introduced a new sleeper design that offers improved aerodynamics, is available in single-and double-bunk designs, and was designed with input from drivers, the company said here.

WEST PALM BEACH, Fla. — Daimler Trucks North America announced the addition of the Detroit DD8 diesel engine to its medium-duty lineup.

PUERTO VALLARTA, Mexico — The recent introduction of Class 6 and Class 8 cabover models to the Mexican market is a key part of Daimler Trucks Mexico’s strategy in its home market, and a competitive response to the segment’s growth in the country, the company’s president said.